Samsung Electronics announces new retail operations partnership with Retail Prodigy Group (RPG)

Samsung

RPG appointed as operations partner for Samsung Experience Stores in Australia

Sydney, Australia: 9:00AM, Tuesday 3 Nov 2020: Samsung Electronics Australia has appointed Retail Prodigy Group (RPG) as the lead operations partner for its Samsung Experience Stores (SES) in this country. The SES stores in Australia are located in Highpoint Shopping Centre in Melbourne, VIC and George Street, Sydney, NSW.

The appointment was driven by Samsung’s desire to evolve its customer experience within its physical retail environment and enhance performance.

Garry McGregor, Vice President, Mobile Division, Samsung Electronics Australia said: “Australians, more than ever, value the trust they hold in brands. In our case, trust to deliver cutting edge innovation, best in design and consistency in experience.

“At Samsung, our branded retail experience remains integral to building and maintaining this trust with our customers. Our physical stores are where our customers can get hands-on with our products and meet our product experts and after-care service team.

“We are also seeing a dynamic shift in buying behaviour towards outright ownership of smartphones and branded channels are becoming an increasingly popular purchase destination. As such, these spaces and experiences need to reflect the innovation, craftsmanship and design we deliver in our products, in our expert advice and in the service we provide.

"RPG has a proven track record of being the brightest minds in delivering exceptional retail experience, making it an ideal partner to evolve our experience stores.”

RPG, known for creating and managing exceptional customer experience spaces, holds the master Retail Franchise for Nike Stores across Australia and New Zealand together with the distribution rights for U.S. Brand TOMS. Since 2011, RPG has driven the rapid expansion of Nike Branded Stores including Flagships in George Street, Sydney and Melbourne Central together with the Brand launch of TOMS in 2018 via a digital first strategy, followed by a Flagship Store in Melbourne CBD.

Stephen Younane, co-founder and CEO of RPG said: “We are excited and proud to be partnering with Samsung Electronics, one of the great global brands as we connect directly with Australian consumers through compelling and innovative retail experiences.”

Samsung Electronics and RPG will have dedicated head office teams that will work in conjunction to deliver on all key targets across sales, customer experience and more.


About Samsung Electronics Co., Ltd.
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