TOMS Appoints Retail Prodigy Group as Distributor in Australia
March 2018Download this press release
TOMS, a company using business to improve lives. Grounded in the One for One® mission, every purchase has a purpose.
Los Angeles, California (March 2018) — TOMS a global footwear and lifestyle brand, is proud to announce the appointment of Retail Prodigy Group this Fall 2018 to lead TOMS’ brand distribution across Australia.
TOMS evolved a simple idea into a powerful business model: With every pair of shoes you purchase, TOMS will give a new pair of shoes to a child in need. One for One®.
When it was realised that the One for One model could serve other basic needs, TOMS launched other products including TOMS Eyewear in 2011, TOMS Roasting Co. in 2014 and TOMS x Apple watchband in 2016. In keeping with the One for One promise, the purchases of these products have helped to improve lives of people in need by helping to restore sight, provide safe water and access to solar light.
TOMS currently work with more than 90 giving partners in more than 60 countries around the globe to ensure the giving will have the most impact on the lives of individuals as well as communities. To date, TOMS giving has helped to give over 75 million new pairs of shoes to those in need, helped to restore sight to over 500,000 people, supplied over 450,000 weeks of safe water, and provide for over 17,000 people, solar light for one year.
Retail Prodigy Group is currently the master retail franchisee for Nike stores across Australia and New Zealand. The company has driven the rapid expansion of Nike-branded stores across both countries, opening and operating 60 stores since 2011. Starting this year, the company has begun to introduce new brands into their portfolio, now proudly including TOMS.
“TOMS is delighted to partner with Retail Prodigy Group as they continue to expand, and we’re honoured they’ve chosen TOMS to elevate business for purpose,” says Kevin Yeung, TOMS APAC General Manager. “We recognised some time ago that Australia ranked amongst the world’s top 3 nations for propensity to give. Our data showed us that millennials in Australia were particularly interested. We think that Retail Prodigy Group is ideally placed to connect more Australians than ever with our One for One® movement”.
Stephen Younane, Retail Prodigy Group co-founder and CEO said “We are thrilled to bring one of the world’s great global brands to Australian shores. We know Australians love and connect with the TOMS One for One® giving model already and we at RPG are excited about elevating business for purpose. We look forward to opening our on-line store in the coming months, our first bricks and mortar store in the second half of 2018, and of course continuing to grow with our valued partners Myer and THE ICONIC who have so wonderfully supported the brand”.
For more information about TOMS, visit www.TOMS.com
For more information on Retail Prodigy Group, visit www.retailprodigygroup.com
While traveling to Argentina in 2006, TOMS Founder Blake Mycoskie saw the hardships faced by children growing up without shoes. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need.
TOMS is a footwear and lifestyle brand with giving at its core. Grounded in the One for One mission, every purchase has a purpose. Consumers are benefactors, philanthropists and activists that enable TOMS to help provide shoes, sight, water and more to people in need.
With every product you purchase, TOMS will help a person in need. One for One®