TOMS Stand for Tomorrow launches in Australia – inspiring, creating and innovating social change
Wednesday 3 April 2019Download this press release
First grant to help social enterprise and streetwear label HoMie fight youth homelessness
Footwear and lifestyle brand TOMS has today announced the latest growth of its giving-focused business model, as the brand’s global Stand for Tomorrow initiative launches in Australia.
Renowned as the brand behind the One for One model, charitable giving lives at the core of TOMS’ vision and purpose. Since its 2006 launch, TOMS has donated one pair of shoes to a child in a developing nation for every pair sold to consumers, delivering a staggering 86 million pairs to date. Through additional fundraising, TOMS has also provided 600,000 sight restorations and 600,000 weeks of safe water to communities in need around the world.
The launch of Stand for Tomorrow will see TOMS’ Australian impact reach beyond the existing One for One model, by partnering with powerful local changemakers who take a stand on issues that matter. The initiative aims to create a broader impact through addressing some of the most pressing issues of our time, initiating project-based investments with local non-profits and changemakers across the globe.
Commenting on the launch, Stephen Younane from TOMS Australia said, “TOMS was founded on the simple belief that we can build a better tomorrow, together. But building a better tomorrow means there is always more work to be done today. TOMS will always innovate in line with the most pressing issues society faces, and the evolution of the original One for One giving strategy is reflective of this.”
Melbourne-based streetwear brand HoMie is the first Australian organisation to receive support, today named as the recipient of a USD $50,000 grant (approximately $70,000 AUD).
HoMie – a social enterprise that uses 100 percent of its profits to provide brand-new clothing, training and job opportunities to young people affected by homelessness or hardship, will utilise the grant to deliver vital services through its monthly VIP shopping days between April and September, 2019. On these days, young people are welcomed into the store to receive five free items of clothing, nutritious food, haircuts and beauty services.
Co-Founder of HoMie and local changemaker Marcus Crook said he was proud to partner with TOMS as an ambassador, and work alongside the brand to champion positive change.
“We’re really humbled to be the first Australian grant recipient through TOMS’ Stand for Tomorrow. Our VIP shopping days seek to increase social inclusion, connectedness and confidence in young people affected by homelessness or hardship, and these funds will help us impact a potential 225 people in need over the next five months,” he said.
TOMS has released a new style of shoe inspired by the likes of Marcus Crook – those who are committed to using their creativity to make a positive difference. The new TRVL LITE shoe is designed to be the ultimate companion for citizens of the world, with a lightweight design available in various styles and prints.
The spring 2019 TRVL LITE Collection will launch online and in TOMS retail stores in April 2019. Prices start from $119.95, and with every shoe purchased, consumers are standing with TOMS on the issues that matter. Purchase in-store or at www.tomsaustralia.com.au.
TOMS was born of a belief in a better tomorrow. Since 2006, the TOMS community has been providing shoes, sight, and safe water to millions of people around the world, one by one and One for One.® Now, in addition to our One for One programs, we’re partnering with changemakers and organisations who are striving for progress—by creating, by inspiring, by doing. Because it’s bigger than shoes. It’s what we do in them. With every TOMS purchase, you stand with us on issues that matter.
For access to spokespeople, imagery or interview opportunities please get in touch with either Georgia or Emily from Alt/Shift:
Senior Account Manager, Alt/Shift
0487 343 882
Account Executive, Alt/Shift
0437 672 586