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RPG’s Partnership with Samsung

Samsung Electronics Australia has partnered with Retail Prodigy Group (RPG) as the lead Retail operations partner for its Samsung Experience Stores (SES) across Australia. The SES stores in Australia are located in Highpoint Shopping Centre in Melbourne, VIC and George Street, Sydney, NSW.

Driven by Samsung’s desire to evolve its customer experience within its physical retail environment and enhance performance, RPG will bring its Ultimate Customer Experience expertise to the business.

“We are excited and proud to be partnering with Samsung Electronics, one of the great global brands as we connect directly with Australian consumers through compelling and innovative retail experiences.” – Stephen Younane, co-founder and CEO of RPG

  • “Australians, more than ever, value the trust they hold in brands. In our case, trust to deliver cutting edge innovation, best in design and consistency in experience. At Samsung, our branded retail experience remains integral to building and maintaining this trust with our customers. Our physical stores are where our customers can get hands-on with our products and meet our product experts and after-care service team. We are also seeing a dynamic shift in buying behaviour towards outright ownership of smartphones and branded channels are becoming an increasingly popular purchase destination. As such, these spaces and experiences need to reflect the innovation, craftsmanship and design we deliver in our products, in our expert advice and in the service we provide. RPG has a proven track record of being the brightest minds in delivering exceptional retail experience, making it an ideal partner to evolve our experience stores.” Garry McGregor, Vice President, Mobile Division, Samsung Electronics Australia